Passionate about sports, I am also deeply interested in the organizational aspect of this world, particularly how sports clubs use marketing strategies to expand their fan base.

In recent years, I have had the opportunity to apply my marketing skills in this field, starting as a marketing assistant at CF Montreal (a soccer club competing in Major League Soccer). During this period, I was involved in managing the registration platform for training programs, creating visual content for social media, and drafting press releases. I also participated in the logistics of various events and the team's home games, which gave me a comprehensive view of organizing large-scale sporting events.

Later, I joined the Montreal Soccer Schools as marketing coordinator. This role allowed me to take on more responsibilities, including creating, managing, and optimizing advertising campaigns to promote our camps and training programs. I also worked on producing multimedia content, overseeing the user experience on the website, and participated in organizing international trips. Among others, I was present at the 2023 J.A. Biarritz international tournament to coordinate the Montreal teams, manage on-site logistics, and contribute to the project's promotion. This experience strengthened my ability to coordinate large-scale projects in the sports industry.